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The MW Matthew Williamson line launched at the designer’s flagship store in New York during a party co-hosted by model-of-the-moment Dree Hemingway and in conjunction with Web fashion giant Refinery 29. The MW Matthew Williamson collection is meant to be much more accessible than the British fashion designer’s main line, both in wearability and in price point.
“The aim was really to offer a broader collection, with more units than we have in the line—I think it spans about 250 pieces in the diffusion line,” said the designer. “I wanted to make it more about an urban wardrobe and less about specialty pieces.”
The line is a mixture of downtown-cool pieces like leather jackets and skinny jeans and more feminine pieces like printed, ruffled tops.