| Emailthis TrendEmail | Full Article (TrendHunter.com/id/196516)

Musically Portrayed Watch Campaigns
Luxury Swiss Watches Pair Well With Classical Music


By: Jen Chae (Star) May 16, 13
{SummaryTitle}

A musical ad campaign by luxury Swiss watchmaker RAYMOND WEIL Genève hit over 140,000 views in its first 10 days. The brand film, ‘Precision Is My Inspiration,’ compares the craft of watch-making to the art of composing music.

Artistically shot pictures are complemented by Mozart’s Piano Concerto No.21. The film opens with a piano and hand-written music sheets, then proceeds on to introduce the RW watch. Viewers are shown a smooth-flowing process of how the watch is made, while the soundtrack continues to exude an calming and elegant ambiance.

A representative for RW states, “the music universe so dear to the brand.” This campaign sticks because it has found a way to incorporate or collaborate with a new concept that is outside of the brand’s realm of expertise. The brand understands the image it is trying to portray: classic, elegant and precision-focused like Mozart’s compositions.



Source: raymond-weil
Readmore: inspiration.raymond-weil



Related Trends:


Flipping-Off Leader Ads
TrendHunter.com/id/195345



Salvaged Luxury Watches
TrendHunter.com/id/196055



Galactic Musician Portrayals
TrendHunter.com/id/196477



Phallic Ad Campaigns
TrendHunter.com/id/195629



Photographer Appendage Fashion Ads
TrendHunter.com/id/196392



Naughty Comparison Jewel Ads
TrendHunter.com/id/192753



Narcissistic Razor Ads
TrendHunter.com/id/192849



Mini-Me Nappy Ads
TrendHunter.com/id/194428



Nostalgic Hat Commercials
TrendHunter.com/id/193580




Copyright © TREND HUNTER Inc.. All Rights Reserved.