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The Musee de la Grande Guerre ad campaign focuses on existential thoughts about humanity’s past. Instead of honing in on how historical events affected the future of the human race, it shows the viewers another way of interpreting them. For instance, one poster observes, “Who says we can’t predict the future? In 14-18, even before the battle, we had already dug ten million graves.” This is accompanied by an image of soldiers digging trenches.
Conceived and executed by DDB, an ad agency based in Paris, France, the Musee de la Grande Guerre ad campaign’s tag line reads, “Experience what they should have never experienced.” Centered on war and civil strife, the ad campaign is comprised of powerful photographs and even more powerful words that give them more context.