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Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind

By: Amelia Roblin (Superstar) Aug 8, 11

It isn’t enough to consider the visual representation of a product when developing its and wrapper, rather, one must ensure, as in the case of Mousse Tube packaging, that it’s optimized for easy use and interaction with the consumer.

The basic assignment for this project involved the conception of children’s food packaging with the use of cardboard. Saana Hellsten of Cargo Collective effortlessly met this criteria with an eco-friendly design and an unconventional form. The folded paper sachet was actually manipulated to become a tube with a screw top.

The benefit of this suggestion is that children need not complete all of the yogurt contents at once, and require no cutlery for its consumption. The Mousse Tube allows the fruity paste to be squirted directly into the mouth, and sealed shut until hunger arises again.

Source: packagingoftheworld
Readmore: cargocollective

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