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Supermarket-Inspired Runways
The Moschino Spring/Summer 2013 Collection Features Fierce Patterns

By: Jana Pijak (Superstar) Jun 29, 12

The Moschino Spring/Summer 2013 menswear collection is making major waves with its wild Milan Fashion Week runway presentation. Designed to resemble the aisles of a supermarket, this whimsical and quirky catwalk stays true to the Italian label’s daring brand aesthetic.

This visually striking collection features a series of custom-designed textiles that are infused with humor and corporate marketing. Taking branding to new heights, models don dapper suiting, sharp separates and sleek accessories branded with common company logos.

The candy-colored Moschino Spring/Summer 2013 collection is not for the faint of heart. This daring runway presentation is distinctive and bold, proving that a ‘more is more’ style motto is a surefire way to get one noticed for their eclectic fashion sense.

Source: thefashionisto
Readmore: moschino

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