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Bare Naked QR Codes
The Zappos More Than Shoes Ads Ask Viewers to Dress Models


By: Carly Foy (Star) Jul 12, 11
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The Zappos More Than Shoes campaign has proven to grasp the attention of viewers.

The advertisements feature models who are pretty much bare except for the shoes on their feet. The unique campaign idea shows the models nude with the headline serving as a censor bar; each subject is depicted doing everyday activities such as running or hailing a cab. The ads include QR codes which lead to a website with a video showing what happened to the models post-activity.

The website also allows the audience to view some of Zappos’ collection and outfit the naked women. If the viewer wants, they are also able to purchase the outfit.



Source: mashable
Readmore: zappos



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