| Emailthis TrendEmail | Full Article (TrendHunter.com/id/193046)

Chalkboard Booze Branding
The Monarchy Beer Packaging Surrounds a Crest in Freehand Graphics

By: Amelia Roblin (Superstar) Apr 18, 13

Consider Monarchy Beer packaging, with its regal name and its official-looking crest. An alternative label could have easily been designed that might have exuded an exceptionally formal character; nevertheless, the decision was made to give the beverage a more playful and casual image, so a lighthearted illustration technique was employed.

The black backing to the sticker has been treated like a chalkboard, one which all of the text is scrawled loosely, as if with calcium sulfate sticks. These handwritten typefaces have texture and inconsistency of form, making the labels resemble the ever-changing sandwich boards and menus that are displayed in bars. Even the name of the brew, ‘Son of a Batch,’ enhances the informality and the wit of the Monarchy Beer packaging by b71 ontwerp.

Source: packagingoftheworld
Readmore: b71.nl

Related Trends:

Ballistic Missile Branding

Bagged Booze Branding

Cracked Flask Branding

Doodled Booze Branding

Bound Rope Branding

Jam Jar Booze Branding

Tonal Beverage Branding

Blanche Embossed Branding

Astronomical Pun Packaging

Copyright © TREND HUNTER Inc.. All Rights Reserved.