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Seed-Like Beer Mats
These Molson Canadian 'Plantable Coasters' are Eco-Friendly


By: Courtney Scharf (Rockstar) Jul 11, 12
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As part of the beer brand’s eco-friendly ‘Red Leaf’ campaign, these Molson Canadian ‘Plantable Coasters’ are being placed in specially marked boxes of the brew.

The coasters, which state their purpose and the motivation behind the endeavor, are colored with the brand’s signature hues; white, red and blue. When used for their plantable purposes, and maintained properly, the coasters grow into Black Spruces. Incredibly creative, and sure to impress consumers, this is an eco-friendly promotion that is attention-grabbing based on the technology behind the product alone. A seamlessly perfect fit for Molson Canadian’s push toward a more sustainable image, this is an innovation sure to inspire similar-minded brands to follow suit.

Eco-friendly, understated and well-intentioned, these coasters are bound to generate buzz and eco-credibility for the beer brand.



Source: designtaxi
Readmore: molsoncanadian



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