Magic Carpet Journals
These Moleskine Ads Advocate Riding on Your Words
By: Meghan Young
May 24, 10
As one of the leading notebooks in the world, I never thought that Moleskine would need to create a campaign to draw in buyers; I’m glad they do, though, because these Moleskine ads are pretty amazing. Highlighting their motto ‘Ride on Your Words,’ it capitalizes on creativity and imagination.
The brainchild of Pei-Yun Lai, a San Francisco-based art director, these Moleskine ads were both marketed on the street and on billboards. Most interestingly, however, was the campaign’s application—in bus shelters, of all places.
Tablet Notebook Disguises
Custom Hobby Notebooks
Weight Loss Journaling
Personalized Moleskin Journals
Design Your Own Moleskin
Hip Journals Made of Discarded Books
Phat Paper Planners
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