Arresting Aphrodesiac Branding
Mojo Packaging Seizes its Consumer Like its Invigorating Contents
By: Amelia Roblin
(Superstar)
Sep 8, 12
The content of Mojo packaging offers men an alternative to more potent erectile dysfunction drugs; however, the look of them does not decrease the intimidation factor when choosing to take them. Instead of one considering the potential strength of a small blue pill, this brand identity scheme presents the buyer with an apparently hard-core collection of products.
Mind you, handcuffs and zippered leather are the sorts of props that some people appreciate in the bedroom. Their presence around the bottles of the muscle-stimulating drink might also deliver a second related message. Hayes Thornton’s design of the mood enhancer shows the consumer how “into it” he might get if he knocks back the liquid inside Mojo packaging.
Source: packagingoftheworld
Readmore: hayesthornton



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