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The moj.io device is a piece of technology that connects to your car’s OnBoard Diagnostics (OBD), a port located in all cars made after 1995. By pairing the moj.io device with your car’s onboard computer, users can connect their cars to the Internet and gain access to a slew of apps that allows you to track, diagnose, control and set limits for your vehicle.
moj.io is a Canadian-based startup that is currently seeking funding for its technology on the crowd-funded website Indiegogo. The moj.io device is aimed at consumers who want to better understand their cars diagnostics, track things like location, fuel consumption and battery life, as well as set limits for mileage and speed when other family members use the vehilce, and will notify you if they are exceeded. Due to modern technology, the device is only compatible with OBDs in cars made after 1995, but does has coverage on mobile networks in Canada (Rogers) and the U.S (T-Mobile).
The moj.io device is brilliant because it meets a demand in the consumer market: connecting automobiles to the Internet. Not only that, developers can create their own software because its made on an open platform. It will be exciting to see what apps consumers will come up with to make their driving experience more useful in their everyday lives. To sum it up, the moj.io device truly integrates users with the product while meeting consumer demands.