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In a bid to promote their new male underwear styles, MovereJean has come up with a creative package that aims to help you break your fixed and stale concepts about underwear design.
You get your underwear in a black and white stick-shaped package that represents fixed and old concepts about style. In order to get to your underwear, you need to apply strength to break the package. You can then access your new underwear through the broken chasm.
Breaking the package is a symbolic play on breaking the rules and experimenting with new styles.