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Festive Phone Advertising
The 'Mobile Holiday Marketing' Infographic Examines Seasonal Campaigning


By: Jennifer Gosnell (Rockstar) Dec 24, 12
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The ‘Mobile Holiday Marketing’ infographic takes a look at the ways that smart advertisers are targeting smartphone users to push their product or service. Smartphone users now make up a huge percentage of the mobile phone market and, of those, a hugely significant amount of them are using their phones for holiday shopping this year.

Whether it’s to hunt down the best sales in their nearby mall or make purchases online, smartphones have become a major source of ad revenue for those who have taken advantage of this wildly popular avenue. In fact, of Americans, approximately 66% of smartphone users use the Internet on a daily basis and another 96% of users research products or services right from their phones.

The smartphone truly has become a one-stop holiday shopping site, a fact that the best advertisers are jumping on board with.



Source: visual.ly



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