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Faced with dropping sales in dairy products and an increased popularity in bottled and mineral water, the Milko desired to improve the image of its Mjolk packaging. Aiming to demonstrate the heathy and enriching qualities of the creamy white beverage, a team of student graphic designers from the Broby Grafiska School of Communication took up the task of making milk scrumptious once more.
This concept of purity no doubt played into the strategy of these creatives who worked it cleanly into the crisp and minimal aesthetic of the milk’s visual merchandizing for Mjolk packaging. Each of the three milk cartons is left white in color up to the top of the container with a transition to a vivid shade above a delightful line of bubbles.