| Emailthis TrendEmail | Full Article (TrendHunter.com/id/169631)

Console-Inspired Filming Methods
Team Lab Uses Kinect to Manipulate Graphics for Miura Commericals

By: Elise Ying-Hei Ho (Star) Oct 11, 12

Team Lab, a Japanese company that specializes in digital concept creations, has surpassed present advertising standards by eliminating green screen filming entirely in the new Miura commercials.

A lot of companies are taking the popular game console system, Kinect, and integrating it into their own products. In a new set of Miura commercials, a water filtration company in Japan, Team Lab incorporates Kinect technology to sense movement and allow the computer graphics to automatically coordinate with the dancers on stage. By doing so, this eliminates a lot of retakes as well as post-production time.

This type of filming method allows more space for creativity and flexibility since graphics are rendered on stage. As dancers move about on stage, whirling waters and bursting bubbles appear at will and are sent wherever the dancer directs it. Producers can see what changes are required and make additions immediately rather than re-booking studios and making callbacks.

Source: shifteast
Readmore: youtu.be

Related Trends:

Dancing Soda Dispensers

Holographic Video Vision

Controller-Free Dance Games

Hyperreal Hologram Video Chatting

Motion-Tracking Game Consoles

Motion-Activated Fittings

Motion-Tracking Dance Marketing

Hands-Free Shopping Carts

Family-Sized Gaming Floors

Copyright © TREND HUNTER Inc.. All Rights Reserved.