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As much as ideas can be the start of something great, the Mindset Film campaign shows that they are not necessarily enough to get a project off of the ground, not to mentioned finished. It demonstrates this belief through the use of iconic movie images that have been tweaked so that they are not so iconic anymore. For instance, King Kong is missing atop of the Empire State Building while both the iceberg and Titanic are missing from the sea scene.
The Mindset Film campaign was created by Yeah!, an ad agency based in Curitiba, Brazil. It was art directed by Diego Prudencio and Diego Musiat with creative direction by Sandro Serzedello and copy by Fabiano Teixeira and Juliana Maimoni.