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Miguel Durao is an advertising copywriter trying to stand out from the ever-growing crowd of freelance ad professionals.
After many years of working in the advertising industry in some of Portugal’s multinational agencies and winning countless awards for creativity, he has moved to London and is now looking for a job. In order to stand out from the crowd, Miguel Durao is using his best asset—his girlfriend.
While trying to decide how to best demonstrate his skill with words and simultaneously set himself apart from the crowd, Miguel Durao decided to be straightforward. He found a great concept, put it on YouTube and creative community sites and went viral, using his hot (and presumably better looking than himself) girlfriend as proof of his verbal gift.