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700 singles in Switzerland signed up to participate in a Migros underwear ad, but this was no ordinary modeling gig. The 26 finalists who were chosen by the Swiss grocery chain stripped down to their skivvies in a campaign in hopes of scoring dates with other Swiss singles who might fancy them after seeing them in the ads.
The campaign was created by Agency the Spillmann/Felser/Leo Burnett agency in Zurich, Switzerland.
Another Migros Underwear ad campaign includes both male and female soccer stars from the Swiss football teams. The video shown is from last year’s Migros Singles campaign.