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To the joy of foodies and chagrin of restaurateurs, Michelin inspectors are now on Twitter. Michelin Guides have always been renowned for not only their clout in the food and beverage world, but their anonymity. Accordingly, the Michelin Inspectors’ Twitter migration has social media mavens wondering if their graduation to Web 2.0 will thwart the very principles that the Michelin Guides are founded upon.
Although the Michelin Inspectors’ Twitter usernames are vague (@MichelinInspectorsNY and @MichelinInspectorsSF), anyone who’s ever used Twitter knows how long anonymity really lasts. Ryan Lynch, the man behind the idea for Michelin, told the Guardian, ‘“With technology being what it is, and the advancements in being able to locate people, we open ourselves up for a potential chance of that anonymity being broken, and at the end of the day that can’t happen.”
If you can’t stand the heat…