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The Mercedes-Benz Vito campaign is not a reflection of real life. As its tag line states, “Dangers arrive unannounced” rather than with pasted flyers promoting their occurrence. No matter how many people wish that type of alert system existed, it never will. What does exist, however, is the vehicle’s Adaptive ESP. Installed in commercial transporters, it helps to mitigate any swerving that can result in terrible accidents.
Created by Scholz & Friends, an ad agency based in Berlin, Germany, the Mercedes-Benz Vito campaign shows that with the Adaptive ESP, people will know when a transporter is near. It was cleverly art directed by Joerg Waschescio with creative direction by Martin Pross, Matthias Spaetgens and Robert Krause.