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The Cannes 2012 film festival was a fabulous affair, but the Mercedes gold-wrapped cars that carted the stars between festivities added a touch of luxurious glamour. What is more extravagant than gold-plated automobiles? Basically nothing. Between the Cannes festival itself, the gorgeous stars that made an appearance and the beautiful autos, the whole event was a huge smash.
With the slogan “star inside, star outside” gracing the exterior of the Mercedes gold-wrapped cars, the extravagantly luxurious Mercedes-Benz C63 AMG were undoubtedly a hit at the Cannes festival. As part of the promotion, Mercedes had a test driving station set up for Mercedes-AMG as well as the Mercedes-Benz SL 63 AMG on exhibition outside the Hotel du Cap-Eden Roc following the actual festival.