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It has been recently reported that the country with highest sales in cosmetics among men is South Korea, and video blogger NorwayToNewYork here shows how to apply foundation.
South Korean men associate good looks with success and social likability. It is expected that with more men than other countries not having role models in makeovers, they will search the web for guides. Thus, more and more cosmetic-capable men will share their skills to men who need help. Some of these men will most likely become male makeover superstars too and leverage this position to become endorsers of new cosmetic lines for men.
For those in countries not yet as open to male cosmetics, this video by NorwayToNewYork will provide helpful advice.