| Emailthis TrendEmail | Full Article (TrendHunter.com/id/161275)

Upscale Fast Food Mugs
Patrick Norguet x Mcdonald's France Introduces Reusable Ceramic Cups


By: Shiori Mine (Star) Jul 24, 12
{SummaryTitle}

In collaboration with industrial designer Patrick Norguet, McDonald’s France introduced reusable ceramic cups in its stores to reduce waste and boost its McCafe brand image. McDonald’s has been pushing hard the last couple years, playing catch-up in the coffee and cafe industry.

While these colorful containers won’t skyrocket McDonald’s high-end status to the ranks of Laudree or Starbucks over night, it will likely pique the interest of Parisian diners. The simplistic design features a white ceramic cup with a colorful, branded foam holder in six distinct shades. Oddly enough, the colors are not the usual red and yellow hues that saturate the rest of the brand’s global image.

McDonald’s has managed to do what many companies aspire to overcome, finding a way to maintain consistency while tailoring its offerings to regional preferences.



Source: selectism
Readmore: mcdonalds.fr



Related Trends:


Everyday Objects as Art
TrendHunter.com/id/117262



McBakeries
TrendHunter.com/id/21403



Mini Kitchen Boxes
TrendHunter.com/id/115597



Egg-Shaped Candle Holders
TrendHunter.com/id/158520



Colorful Toggled Teacups
TrendHunter.com/id/157369



Blastoff Beverage Vessels
TrendHunter.com/id/159873



Powered-up Cups
TrendHunter.com/id/154991



Late Night Reflective Billboards
TrendHunter.com/id/151978



Bleached Bird Fruit Squeezers
TrendHunter.com/id/160016




Copyright © TREND HUNTER Inc.. All Rights Reserved.