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H&M has unveiled the commercial for the Matthew Williamson For H&M Summer 2009 capsule collection, and it is one of the most captivating and mesmerizing spots I have seen for a while.
The psychedelic spot shows Matthew Williamson as the savior to a fashion world that needs change. The commercial was directed by Johan Renck and included models Daria Webowy and Elsa Hosk.
The commercial was shot on location in Rio de Janeiro and reminds me a bit of the similarly psychedelic H&M Spring/Summer 2009 spot, which you can see below.