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A person’s prince charming or fairy tale princess can be found anywhere and everywhere as the Match.com campaign shows. But because many people’s social circles are not that far-reaching, it can be hard to stumble upon their one true love and that ever elusive happy ending. The Match.com campaign provides one easy solution to finding their perfect mate.
Conceived and executed by Binder Visão Estratégica, an ad agency based in Brazil, the Match.com campaign optimistically states, “Find your true love wherever it may be.” Art directed by Rafael Pfaltzgraff and Oswaldo Sá with creative direction by Chico Abréia and Marcos Apóstolo, the Match.com campaign portrays one prince charming as a fish gutter and a princess as a grocer. The ad campaign was photographed by Artluz Studio.