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If you’re a fan of Marmite, you can now show your love by participating in the Marmarati campaign contests, a series of challenges testing your love for the flavorful spread.
The Marmarati campaign, which promotes the brand’s “extra strong version” of Marmite, the Marmite XO (also referred to as the ‘Noir Elixir’), includes a dedicated site centered on the idea of a “secret society.” The site was created by the agency We Are Social and features different videos featuring an older monotone gentleman challenging fans to demonstrate their passion for Marmite. For instance, one challenge requires fans to submit their best photo of Marmite, while another asks for a piece of artwork. According to Popsop, participants can earn badges for their work depending on the number of entries they have submitted.