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The Marks & Spencer Fall 2013 ad campaign is a tour de force if there ever was one. Aptly titled, ‘Britain’s Leading Ladies,’ it is chock full of celebrities from all walks of life including Helen Mirren, Tracey Emin, Ellie Goulding, Nicola Adams, Monica Ali, Laura Mvula, Karen Elson and Grace Coddington. An impressive turnout for a brand that has been suffering the last couple of years, it looks as though they are hoping for a blockbuster of a miracle.
Shot by photographer Annie Leibovitz, the Marks & Spencer Fall 2013 ad campaign is full of success stories and strong styles, two of which (arguably) go hand-in-hand. Patrick Bousquet-Chavanne, executive director of marketing and business development, states, “We wanted this campaign to signal a new and confident tone of voice to introduce Autumn.”