| Emailthis TrendEmail | Full Article (TrendHunter.com/id/194815)

Ex-Governor Exploiting Billboards
Ashley Madison Calls Out Mark Sanford With Its Latest Ads


By: Ryan Fowler (Prodigy) May 2, 13
{SummaryTitle}

Mark Sanford, the former governor of South Carolina, has had his share of issues with scandal in his personal life. Ashley Madison doesn’t get political unless there’s a romance scandal to exploit, so in its best interest, they jumped all over Mark Sanford and his current political situation.

Ashley Madison is a discreet dating site for married or partnered men and women to hook up. They have created a slightly inappropriate yet very effective advertising billboard that has used the former governor’s situation to promote the benefits of using the site. The clever billboard in his home state of South Carolina that says, “Next time use AshleyMadison.com to find your running mate.”

Although this is putting the politician in a really tough spot, the billboard is a great example of extremely clever advertising that will not only grab the attention of passers by but millions with the free online publicity the piece receives.



Source: adweek
Readmore: ashleymadison



Related Trends:


Anti-Advertising Street Art
TrendHunter.com/id/162935



Uplifting Social Billboards
TrendHunter.com/id/125895



Web-Browser Billboards
TrendHunter.com/id/192436



Witty Billboard Graffiti
TrendHunter.com/id/190424



Water Creating Billboards
TrendHunter.com/id/185752



Expensive Graffiti Billboards
TrendHunter.com/id/188215



Aromatic Mobile Ads
TrendHunter.com/id/157552



Retirement Photo Billboards
TrendHunter.com/id/137614



Social Media-Sourced Billboards
TrendHunter.com/id/190029




Copyright © TREND HUNTER Inc.. All Rights Reserved.