| Emailthis TrendEmail | Full Article (TrendHunter.com/id/174889)

Majestic Feline Heating Ads
The Mammoth Modern Insulation Prince Nikolai Advert Uses the Cat Meme


By: Jordan Sowunmi (Star) Nov 28, 12
{SummaryTitle}

2012 has been a massive year for cats on the Internet, and the latest ad from New Zealand’s Mammoth Modern Insulation capitalizes on that fact in comedic style.

The Mammoth Modern Insulation commercial features a delectably regal cat named Prince Nikolai Stroganov III, who, like many of us, relishes the warmth in the winter. We see Prince Nikolai as the king of the castle, knocking over vases, licking his private parts, proudly drinking from the toilet and referring to his owners as his “servants.”

The Mammoth Modern Insulation is a fantastic example of how a company can benefit from adapting a popular Internet meme without beating the concept into the ground, or making it apparent that they’re pandering to the whims of the Internet crowd.

This Mammoth Modern Insulation commercial is the first in a series of ads that have just recently gone live. Judging solely from the charm of the first one, Mammoth Modern Insulation is well on its way to a successful viral campaign.



Source: adweek
Readmore: mammoth.co.nz



Related Trends:


Anatomically Considerate Crochet Undies
TrendHunter.com/id/174727



Undulating Grid Ceilings
TrendHunter.com/id/174712



Supermodel Holiday Candids
TrendHunter.com/id/174753



Provocative Present Paper
TrendHunter.com/id/174769



Mutated Foliage Constructions
TrendHunter.com/id/174684



8-Bit Patternized Photography
TrendHunter.com/id/174645



Creepy Skeletal Ashtrays
TrendHunter.com/id/174690



Simple Faceted Wood Seating
TrendHunter.com/id/174880



Anthropomorphic Pet Parodies
TrendHunter.com/id/174686




Copyright © TREND HUNTER Inc.. All Rights Reserved.