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The Toronto-based company Makeup by Eman brings forth daily video tutorials and product reviews on its interactive sites. The cosmetic expert has gained a hefty following with approximately 158,000 subscribers and 22,850,000 views amassed on her Youtube channel.
In her Demi Lovato X Factor clip, Eman breaks down the vibrant in-your-face look of the young starlet. Although well-versed in over the top celebrity makeup styles, the entrepreneur aims to break down these extravagant techniques for the everyday woman.
To produce the Demi Lovato effect, Eman used an eye primer, a light pink shadow, shimmering pink lotion and liquid black eyeliner. Together the products and steps give way to extravagant appearances, excellent for formal events, dinner parties and nights spent on the town.