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Magnifeco Shopping is the newest addition to the online shopping world. Billed as “a daily blog where ethics meets aesthetics,” Magnifeco Shopping is the brainchild of fashion blogger Kate Black, who founded the eco-fashion blog Magnifeco.com.
While the name says “eco,” the shopping source will also contain sustainable, recycled, organic, vegan and fair trade fashion products. Magnifeco Shopping’s whopping 3,000 products are divided into four main categories: beauty; accessories, women’s clothing; and women’s shoes.
Niche fashion blogs akin to Advanced Style and Le Smoking have been around for years, proving that fashion sites are successful when divided and conquered. Shopping boutiques, however, have been lagging. But now with the all-around ethical product site Ethical Ocean, and the latest, Magnifeco Shopping, socially conscious shoppers have a place to go—well, a place to go while sitting stationary at their computers.
Magnifeco is responding to a recent Guardian survey that showcased that the majority of adults in the United Kingdom would buy ethical clothing if it were more accessible. Hey, anything to make life easier seems to be a welcome innovation these days—and Magnifeco insists that conscious consumers wouldn’t want anything less.