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Specific Demographic Marketing
Maddy Dychtwald Discusses Lifestyle Trends for Boomers

By: Sophia Pelka (Star) Feb 28, 12

Maddy Dychtwald is a speaker on lifestyle forecast and has reached more than 300,000 business leaders internationally. After graduating from New York University, Dychtwald fostered immense amounts of experience in the marketing field. She went on to co-find Age Wave, a consultation organization focusing on the market trends of Baby Boomers. Dychtwald has also authored several articles and the book ‘Influence: How Women’s Soaring Economic Power Will Transform Our World for the Better.’ 

In her presentation, Maddy Dychtwald discusses her perspective on changing demographic trends. With a focus on both gender and generational market patterns, she explains the cultural implications of accelerating rates of change. Dychtwald argues that this is the mere beginning of a longevity revolution- people are living longer and better. As a direct reflection of this, the market will shift into the older generational needs. Financial and insurance services will boom in the way the diaper industry did in the 1950s.

Source: youtube
Readmore: maddydychtwald

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