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Right from the get-go, viewers will detect a strong retro influence throughout the Mabel Magalhaes Spring 2014 ad campaign. It was inspired by the art deco style of the 1930s. When taking into account the opulently embroidered dresses, colorful palette and overall vintage quality of the designs, it is not surprising that the mastermind behind the photoshoot decided to go in this direction.
The Mabel Magalhaes Spring 2014 ad campaign was shot by photographer Gustavo Marx. It stars model Dovile Virsilaite. The dark-haired beauty was outfitted by Mariana Sucupira, who displayed the jewel tones and delicate lacework beautifully. Shot against a wooden backdrop, the outfits stand out like a bloom bursting from a concrete floor. The looks were perfected by hair and makeup artist Ronnie Peterson.