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Integrating the plethora of century-old fashion houses on Twitter, Facebook and YouTube has become the latest endeavor from the multibillion-dollar industry; which of the luxury brands on social media is succeeding? In terms of followers, Dior takes the lead with 1.17 million followers on Twitter and 25,000 subscribers on YouTube. However, it is Burberry who takes the lead on Facebook with over 13.1 millions fans.
In terms of engaging fans throughout the vast number of social media plat forms, Louis Vuitton is the most engaging. Dior seems to have the highest viewership growth both on YouTube and Twitter. It looks like the other luxury brands need to take note of the French fashion house and pick up some pointers.