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The Lula Fall/Winter 2011/2012 ad campaign stars Parisian model Camille Rowe. The model’s natural beauty shines through in this shoot lensed by photographer duo Jenny Gage and Tom Betterton.
The field-side shoot is both natural and ethereal in its minimal use of makeup, loose hair and feminine styling. The shoot’s wardrobe styled by Lester Garcia for Lula features the brand’s latest fall/winter 2011-2012 looks. Camille sports loose-fitting and relaxed ensembles including white cotton boyfriend shirts, maxi dresses and roomy rompers.
The casually chic wardrobe complements Camille’s natural beauty and gives the photo series an overall effortless glamour. Camille lounges in a rural setting, surrounded by grass, forests and rivers. The shots combine femininity, glamour paired with versatile and wearable clothing. A mix of coloured and monochromatic imagery makes for a stunning ad campaign focused on natural beauty.