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The LRG Summer 2012 lookbook is a vulgar and pumped-up look ahead to the summer months. The skate company unveiled the Summer line with a crew of miscreants, including the cast of Comedy Central’s ‘Workaholics,’ Tommy Sandoval and hip-hop duo the Cool Kids. The team seems to have fallen in the lap of luxury, romping poolside with a bunch of playboy-esque models. While the shots are somewhat derogatory, the boy’s nerdy posing and self-deprecating expressions keep the shoot endearing and alluring.
The lookbook exhibits the sweet coming graphics and updated short styles. Favorites include a figure with a middle finger for a head and a character called Street Cheetah. The company website reads, “Summer 2012 is all about beasting out no matter the time or place.”
Get ready to ‘Beast Out’ with these street-savvy looks and rambunctious goon squad.