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As the first ever televised commercial for the luxury fashion house, the Louis Vuitton advertising campaign film allures with the ‘Art of Travel’ motif.
It has certainly been a revolutionary season for Louis Vuitton. The firm has showcased a marketing push that focuses on the brand’s travel and trunk history. Beginning with Marc Jacob’s runway spectacle, in which the Louvre was taken over by a fantastical train and stunning collection, the luxury brand has displayed a cohesive campaign that will surely resonate well with both loyal and new consumers.
In this short directed by Inez and Vinoodh, model Arizona muse takes on a fantastical quest at the infamous Musée du Louvre. She runs through he Parisian landmark and escapes in a striped hot air ballon all while subtly sporting the brand’s iconic monogram and collection. The Louis Vuitton advertising campaign film encompasses the house’s enticingly exuberant marketing message that enhances the value in brand perception.