| Emailthis TrendEmail | Full Article (TrendHunter.com/id/94779)

Developing Country Comparisons
The Lottery of Life Makes you Ponder Your Existence


By: Armida Ascano (Rockstar) Dec 1, 10
{SummaryTitle}

This campaign for Lottery of Life outlines the differences between North American living and the third world lifestyle. The contrast is shocking, with print ads cleverly depicting two locations that seem similar, but have very different things going on.

An example includes a woman running by a field to get exercise as opposed to a man running by a field to escape an attack. The Lottery of Life campaign also boasts an interactive website with a “game.”



Source: zeutch
Readmore: thefwa



Related Trends:


49 Influential PSAs
TrendHunter.com/id/92580



83 Pro-Gay Rights Innovations
TrendHunter.com/id/89929



29 Passionate PSA Ads
TrendHunter.com/id/93544



20 Stop-Motion Marketing Campaigns
TrendHunter.com/id/93557



Nude Voting PSAs
TrendHunter.com/id/89906



Pro-Gay PSAs
TrendHunter.com/id/89925



Daring Debris PSAs
TrendHunter.com/id/94179



Controversially Gory PSAs
TrendHunter.com/id/90350



Reality Star Abstinence Ads
TrendHunter.com/id/93747




Copyright © TREND HUNTER Inc.. All Rights Reserved.