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In this brief speech, CEO of ‘futurethink’ Lisa Bodell discusses the means of creativity and the processes in which they can be applied. She defines creativity as thinking of new things and ideas, while innovation is the action of making these ideas happen.
Driven and motivated by the acronym SIPC (strategy, ideas, process, climate) she explains how every employee in an organization or company possesses the capability to innovate; actualizing ideas or goals, however, hinges on the ways that creativity and ideas are managed. Using examples from her own professional success, as well as her book, she offers a refreshing approach to fostering creativity and maximizing the potential of employees.