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These advertisements for the Life Cinemas App combine classic film favorites with icons that are now synonymous with modern culture.
Coming from Corporacion/JWT from Uruguay with Manuel Amorin and Andrés Techera as the creative directors, the campaign will catch your attention with its clever use of emojis and its reference to text messaging. Spelling out names of movies with these little images found on your phone, the ads feature titles like ‘Life of Pi,’ ‘Ted’ and ‘Finding Nemo.’ The campaign is finished off with the copy “The movies you like, now on your phone.”
Simple and clean yet complicated enough to make you stop and stare, this campaign for the new Life Cinemas App is what other advertisements should strive towards.