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Nifty Niche Denim
Levi's Commuter Series is Designed With the Urban Cycler in Mind

By: Christopher DeLuca (Star) May 9, 11

Levi’s Commuter Series is designed to accommodate the needs of today’s urban cyclists. In addition to reinforcing most of its garments in the series in strategic areas (e.g crotch and arm pit areas that are traditionally susceptible to tearing), the denim brand has also incorporated a range of new, unique features and elements.

Levi’s Commuter Series has reflective material on the inner seam so that when a cyclist rolls up his pant leg, he has an opportunity to increase his visibility on the road. Other features include storage for an iPod and spot for a bike lock.

Levi’s Commuter Series represents an intimate understanding of how consumers in a niche market actually use their product. The design is remarkably intuitive in its execution.

Source: coolhunting
Readmore: acquiremag

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