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From author and media expert Leonard Brody comes an insightful discussion on the emergence of technology and social media in the corporate role.
Brody begins by reviewing some of the benefits of technology, which to many might seem obvious, but are quite unknown in the realm of business. Companies are involved in the adolescence of the Web, as it is still in its relatively early phases growth and changes. The fundamental shift in our economy is effecting how we communicate as human beings. The corporate world needs to keep up with the accelerating rate of change in media if they are to create services and products to complement these developments.
Brody’s insight into the topic is interesting as many senior individuals in the business world are hesitant when it comes to adopting a social media department or strategy.