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In order to appeal to the male demographic, the Le Slip Francais underwear ad incorporates lots of below-the-belt humor.
This video commercial features an attractive redhead dressed like a classic 50s housewife with red nails and lips, constantly giving the camera provocative smiles. She places eggs that are supposed to represent a certain part of the male genitalia on the table, and then places a generic brand of underwear over one set and Le Slip Francais over the other. She then proceeds to smash them with a hammer—causing many watchers to cringe I’m sure—with extremely surprising results.
The Le Slip Francais underwear ad appeals to men with its hilarity as well as its suggestive imagery.