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The Latvian Art Directors Club ADWARDS 2013 ad campaign is inspiring in an almost terrifying manner. It depicts a range of personal demons such as Dr. Deadline, Mr. Make Logo Bigger and Miss Happy Family that have been splattered in their own blood. Reading, ‘Kill your monsters,’ it shows that all the sweat and tears spent on a project will be acknowledged, recognized and possibly even rewarded.
Created by !MOOZ, an ad agency based in Riga, Latvia, the Latvian Art Directors Club ADWARDS 2013 ad campaign was art directed by Pēteris Lidaka with creative direction by Eriks Stendzenieks and Pēteris Lidaka. The hilarious copy, which is reminiscent of Roger Hargreaves’ characters, was written by Eriks Stendzenieks.