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The Italian sports car manufacturer, Lamborghini, has entered the men’s jewelry industry. I’m not sure who their target audience is supposed to be, as the prices are not parallel to their automobiles. Prices range from $85 for a cigar-cutter to $325 for a bracelet.
The style is retro-ish and seems to be geared toward young, single men - something you might see in a Buckle or Hot Topic clothing store.