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The Lady Petrova SS12 collection and lookbook was made for Lana Del Rey. A beautiful blend of gangster and girly, the pieces will appeal to the contemporary woman looking to add some street cred to her otherwise sophisticated wardrobe. Channeling her inner sultry songstress, the red-headed model has also been given a ‘60s makeover, a generation that Lana Del Rey is known to have a soft spot for.
Designed in Melbourne, Australia, the Lady Petrova SS12 collection and lookbook was shot in studio against a colorful curtain complete with a painted rainbow and some scattered flowers on the floor. Complementing the whimsical, lace-trimmed frocks perfectly, the lookbook accentuates the girlishness of the looks without taking away from the tough chic edginess of each of the pieces.