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José Daniel Urdaneta is a Venezuela-based photographer who likes to go by his nickname Pich Urdaneta when talking about his photography. Depicted here is an amazing photographic series he has created called La nevera, which means “the fridge.”
Urdaneta states that the La nevera is “based in relationships and the comparison of human being with the food.” He claims that the concept of the series is “life is like a fridge.” He feels that people’s personalities can be compared to food because some foods are sour and some are sweet—just like certain characteristics of people. Urdaneta presents the concept that although people have different personalities, they are all actually very alike, stating that “we are the same, we are food,” again comparing human nature to his La nevera series.
The La nevera photo series is filled with people’s faces covered in different types of food. Everything from raw meat to candies can be seen on people of all shapes and sizes within this interesting series.