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The Kumho Tires campaign surreally illustrates the advantages of purchasing a tire with this company. With tons of options from brands like Road Venture to Marshal, it offers drivers tires for every occasion. Whether they anticipate venturing into wetlands or the wild, or perhaps they are looking for something that addresses performance or modern comfort, this company has them covered.
Conceived and executed by Rhizome, an ad agency based in Seoul, South Korea, the Kumho Tires campaign was art directed by Hoonyoung Joo, Jayoung Kim, Jungin Park and Minseob Jang with creative direction by Younghwa Moon. Filled with stunning and imaginative sights, both children and adults will be drawn to the posters. Of course, the print ads will keep the attention of adults due to the subject matter at hand.