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There are a lot of animals out there that need our help and the KSPCA Kenya ad campaign shows us just how easy it is to help them. At a click of a computer button, you can donate to the KSPCA Kenya society for the protection and care of animals, charitable animal welfare organization, so as to help them rescue and rehabilitate animals in need.
Conceived and executed by Kenya-based ad agency Scanad, the KSPCA Kenya ad campaign illustrates how convenient it is to donate by bringing a program similar to Photoshop into play. As though editing the sad photos in each print ad, each ad asks you to save, help or accept these animals into your life. Considering that Photoshop exists on some levels to make things look better, it is quite an appropriate tool for the KSPCA Kenya ad campaign.