| Emailthis TrendEmail | Full Article (TrendHunter.com/id/160887)

Product Feedback Platforms
Krush Helps Brands Decide What to Make Based on Visitor Votes


By: Katherine Vong (Superstar) Jul 20, 12
{SummaryTitle}

Crowdsourced feedback is steadily become a necessary step in the design process as more brands recognize the importance of acquiring customer opinion prior to launching a massive production program, and Krush is an online feedback platform helping major brands in this regard. Krush allows brands, including Nike, Quicksilver, Oakley, Obey and more, to find out just what customers like and don’t like by having visitors vote for items they like on the site in return for special rewards like “free gear” from the brands represented.

Participating brands are given summaries of the results based on things like product type, features, and geography. This way, they can determine whether an upcoming design will be well received by its customers before actually committing the large funds to have it produced en masse. While a great way to predict upcoming demand for a product, this kind of feedback platform also helps brands build loyalty among its customers.



Source: psfk
Readmore: krush



Related Trends:


Crowdsourcing Design Duos
TrendHunter.com/id/134304



Crowdsourced Fast Food Tees
TrendHunter.com/id/142744



Check-In Popularity Charts
TrendHunter.com/id/157439



Fashion-Fueled Community Initiatives
TrendHunter.com/id/159486



Vintage Design Challenges
TrendHunter.com/id/133924



Crowdsourced Soccer Apparel
TrendHunter.com/id/155292



Crowdsourced Laundry Mats
TrendHunter.com/id/153390



Customizable Crowdsourced Fashion
TrendHunter.com/id/160832



Crowdsourced Dictionary Terms
TrendHunter.com/id/160589




Copyright © TREND HUNTER Inc.. All Rights Reserved.