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Crowdsourced feedback is steadily become a necessary step in the design process as more brands recognize the importance of acquiring customer opinion prior to launching a massive production program, and Krush is an online feedback platform helping major brands in this regard. Krush allows brands, including Nike, Quicksilver, Oakley, Obey and more, to find out just what customers like and don’t like by having visitors vote for items they like on the site in return for special rewards like “free gear” from the brands represented.
Participating brands are given summaries of the results based on things like product type, features, and geography. This way, they can determine whether an upcoming design will be well received by its customers before actually committing the large funds to have it produced en masse. While a great way to predict upcoming demand for a product, this kind of feedback platform also helps brands build loyalty among its customers.